My Story With British Flowers…
Bride and Bloom was born from a love of the English countryside, a fortuitous move out of the Big Smoke, and a desire to share my creativity with others in a way that makes them smile.
In lots of ways, you could credit my start in floristry to the pages of Stylist magazine. You know those interviews where people make gutsy career changes to follow their dreams?
Every time I read about someone taking the plunge, I thought ‘I should do that too’.
A Leap of Faith
I’d designed and arranged the table flowers for my own wedding a few years earlier, and despite having a successful career in the fashion industry, I couldn’t get flowers out of my brain.
When I was pregnant with my daughter in 2013, I decided that the little floral voice in my head needed to be listened to, and enrolled at the renowned Covent Garden Academy of Flowers to see where this new path might lead.
Olive arrived, and while she was tiny I would strap her to me in the carrier and take the tube to the New Covent Garden Flower Market to practise and hone my floral style, creating my first arrangements on the kitchen table of our tiny London flat.
A short while later, in 2014, my husband and I moved our little family out of the city and into the beautiful Worcestershire countryside. Being surrounded by so much gorgeous green space made me truly happy, and opened my eyes to the amazing variety of British flowers and wildflowers that could be incorporated into my work.
I soon discovered the hashtag #britishflowerhour on Twitter, and started to build a network of like-minded florist and grower friends. The British flowers community is a warm-hearted, welcoming and passionate one, and the knowledge and guidance of the growers I’ve come to know and love has definitely shaped Bride and Bloom into the business it is today. I am now a keen member of Flowers from the Farm, an award winning membership association for artisan cut flower growers and florists like me using British flowers across the UK.
Am I The Right Florist For You?
It’s so important that you choose a florist who shares your vision and who you click with and can have fun with on your floral design adventure together. If you read the following section and think ‘yep, that sounds like what we want’, then I’m confident we’ll be a great fit for each other.
